Digital Marketing and GDPR: find the main changes

Digital Marketing and GDPR: find the main changes

The General Regulation on Data Protection takes effect on May 25. This new law brings changes that will have a great impact on the life of companies, especially at the level of digital marketing. Citizens are better protected by this new legislation and companies need to adapt to avoid risking defaults and suffering heavy fines from the GDPR. In today’s article, we talked about the key changes GDPR brings to the digital marketing arena!

Take inventory on lead generation

It’s essential that marketers select all points of contact with potential customers that are covered by the GDPR. You should split all sources of leads by categories to see where the leads come from.

Redefining privacy policies

Privacy policies will undergo changes with the GDPR and implied consent for data processing is no longer legal. Under the new law it is crucial that citizens are advised of the treatment that their data will suffer and by what entities such treatment will be made. The notice on data processing should include the purpose of the collection, information to be able to complain, possible recipients, data retention period, identity and contact details of the person responsible for the treatment.

Clear and objective language

The language used in data processing warnings should be as clear and objective as possible so as not to leave room for doubt. The indication of consent by the data subject must involve a clear and unambiguous action. Consent through pre-selected checkboxes is no longer allowed.

Registration of data processing activities

There should be a record on the activities of the processing of personal data, as the body responsible for personal data may require your query at any time. It is essential to use a CRM here, for example. Correct data management makes marketing work easier and reduces the likelihood of errors.

Request permission to keep track of the database

With the new RGPD it is mandatory to have the consent of the data holders that are in its database. Thus, it is essential that the marketing field sends an email to all the contacts with whom it habitually relates through newsletters and campaigns, requesting authorization to keep their registration in the company database.

The GDPR brings a lot of changes to the companies and it is very important that they are informed about everything that is going to change. Are you ready to receive the new General Regulation on Data Protection?