We are currently living in the information age. This is already a universal truth and more and more information becomes the most important asset of any company. It is essential that a company’s database receives special attention so as to ensure that it remains inviolable. In today’s business scenario, the proper use of solutions for data storage and recovery is a critical factor for the success (or not) of companies. In today’s article, we talk about the importance of database security in companies!
Tools like Datapeers help you ensure the privacy of your most complex databases. Technological evolution has transformed the value of the data that are today the most important assets of any organization, since it is through the data that the managers analyze the behavior of the consumers and make important decisions for the future of the companies. Through sophisticated data masking techniques, Datapeers ensures the privacy and protection of information in all environments. Data masking aims at creating a structurally identical but not equal version of data. This technique creates a database with fictitious but realistic information that can be used for testing and training purposes. Data masking solutions offer a variety of sophisticated scrambling techniques to protect sensitive data, irreversibly replacing them with data that is not real, while maintaining referential integrity of the database.
An out-of-date database does not do much for the company. Whenever you have a customer interaction, update the database. Email changes, telephone number changes, complaints and any kind of customer request must be reflected in the database so that it is always as up to date as possible. Only with current data will the marketing campaigns launched succeed. And it’s no use having a giant database if only a small part of the information stored is of interest and value.
A good database management should have a balance between easy access and security. It is important to define how many people will have access to the total data, as well as access rules. Safety should always be at the top of your list of concerns. Cryptography and data masking are techniques that can be implemented in your database to ensure maximum confidentiality. Each employee should only have access to the information he really needs, so that it will be easier to discover the source of a possible information leak.
Companies need to back up database information quite often, because only then can they keep the data safe even in cases of failure. Cloud backup is increasingly used as it ensures a higher level of security and control of operations. There must be a strict policy with regard to backups, because this is the only way to ensure that information is not lost forever!
All businesses have their specifics and not all companies need the same data. Often, we ask for useless information to our customers that we will never use. This data only takes up space in the database and is not relevant. Data that does not bring any kind of value to the business and that is not used in campaigns should be deleted.