GDPR has arrived and the doubts surrounding its application are still more than many. However, the answer to the question “GDPR and Marketing can be good friends” is affirmative. The new general data protection regulation aims to solve your current contact problems, which may be future clients of your company. In today’s article, we will present a few cases where we can prove that the GDPR has come to be a good ally of Marketing and not to be an enemy, as many companies think!
The impact of GDPR in the various sectors of a company
GDPR came into force in May last year and brought many changes to the companies. Almost a year after its arrival, there are still many doubts about the impact that this regulation will have on the various sectors of a company. For this reason, we have prepared an article that talks about the main changes that happen in each sector of the company due to the GDPR!
What changed in the companies in 2018 with GDPR?
Undoubtedly, the GDPR was the major security issue in 2018. The new legislation brought new ways of dealing with data and brought many questions to businesses. The new law has been applied to ensure greater privacy of personal data of citizens of the European Union, especially online. But after 8 months, what has really changed in companies with the arrival of GDPR?
GDPR: questions and answers about the new data protection law
GDPR came into effect on May 25, but there are still some doubts as to the scope of its action. Companies need to be prepared not to run the risk of suffering from the heavy fines that this law provides. We’ve prepared some questions and answers about the new data protection law and hope this article is useful for you!
DPO: get to know the new profession created by the GDPR
The General Regulation on Data Protection entered into force with mandatory character in the European Union on May 25 and there are still some doubts regarding its scope of action. One of the most debated issues has been related to the DPO – Data Protection Officer – a figure that comes with the creation of this new legislation. In today’s article, we will address all issues related to the DPO, the new profession created by the GDPR!
GDPR: marketing opportunity or the end of digital communication?
Since the announcement of its arrival the new General Regulation on Data Protection (GDPR) has caused controversy. Its application is not yet very clear for all companies, which creates some confusion and fears about its implementation. Most companies look at GDRP as an enemy of digital communication, but there are others who can see a marketing opportunity here that can help them grow. In today’s article, we will find out if the GDPR is a marketing opportunity or if it is the opposite: the end of digital communication!
How to avoid the GDPR fines?
GDPR has arrived and brings huge changes to how companies need to deal with the personal data of their customers and other stakeholders. The portability of data, the right to forgetfulness and the obligation (or not) of the existence of a general data protection officer are some of the main changes that the legislation brings. However, one of the major concerns of companies is related to the large fines that the law provides for offenders. The new GDPR focuses heavily on enforcement and penalties, through the application of high fines for offenders. In cases of minor breaches it may reach 10 million euros or 2% of the global turnover of the group in which the company operates and in the worst cases may reach 20 million euros or 4% of world turnover. So it is essential to know how to avoid the fines of the GDPR!
What to do in case of private data breach?
The new General Regulation on Data Protection takes effect in a few days. The new legislation provides for heavy fines for infringements and one of the main concerns of companies is related to possible private data breaches. Companies are increasingly concerned about the security of their customers ‘and vendors’ private data as security threats have increased in number and efficiency. But after all, what to do in case of private data breach?
How is Facebook receiving GDPR?
The social network Facebook has been the subject of numerous criticisms due to the case of Cambridge Analytics and the unauthorized access to data of more than 50 million profiles that were used to create a software that supposedly influences the results of referendums and elections . At a time when information privacy is one of the most talked about subjects, let’s see how Facebook is preparing to receive the new General Regulation on Data Protection (GDPR)!
Digital Marketing and GDPR: find the main changes
The General Regulation on Data Protection takes effect on May 25. This new law brings changes that will have a great impact on the life of companies, especially at the level of digital marketing. Citizens are better protected by this new legislation and companies need to adapt to avoid risking defaults and suffering heavy fines from the GDPR. In today’s article, we talked about the key changes GDPR brings to the digital marketing arena!
