In recent times, much has been said about the importance of data for organizations. The truth is that it is through information that companies are able to make business-friendly decisions. Due to the new general data protection law, companies have begun to pay more attention to the information they have and have finally realized that data loss can bring irremediable damage to the business. But the question still lingers: how can your company use the data in your favor? That’s what we’re going to talk about in today’s article!
The day-to-day of a manager is quite busy and it turns out to be humanly impossible to keep up with all the situations that happen in the business. It is very important to have a real-time business monitoring system that allows you to set business alerts so that you are advised whenever any important situation requires immediate intervention. Multipeers is a BAM system that allows you to define business alerts that warn you whenever a situation requires your attention. In this way, you will always be aware of the events of your business and will be able to decide in good time. Many of the decisions are made based on reports a few days late, which makes the company have a reactive and non-proactive action. With Multipeers you can always be ahead of the competition. This is one of the most effective ways to turn data into relevant information!
It is mandatory to know the profile of the client, their needs, tastes and expectations. We can draw this profile if we are attentive to the signs that it leaves in the different channels of communication with the company. In today’s digital world, we all leave clues and everything that the customer does on the Internet can be relevant information for the construction of your profile, so that the company can offer a personalized service. Your behavior creates statistics, which in turn create consumer behaviors. Through data analysis, we can improve our service for that customer by increasing their connection with the brand. A CRM is very important for this!
Companies produce thousands of data in a short period of time and it becomes impossible to analyze all available indicators. KPIs – key performance indicators – are the indicators of business success and are those indicators that demonstrate to us whether the company is going the right way. It is essential that managers define the most relevant indicators so as to always know if the expected results are being achieved. It is humanly impossible to evaluate all the indicators, it is fundamental that the manager focuses on those who show us exactly what the state of the business is.
Data analysis should be done on a constant basis so that decisions are made on the basis of current information. Many companies make weekly reports and when they find the information this already has a few days. Ideally, you should create short, relevant, easy-to-read reports. Multipeers allows you to create simple reports, in which all users perceive information and analysis outputs. This change will positively impact the marketing actions, which will be much more controlled and effective.