Everything you need to know about Internet of Things

Everything you need to know about Internet of Things

Internet of Things is a reality in which various objects used in everyday life are connected to the Internet. Nowadays, more and more objects are connected to the Web, and we don’t take it for granted. At the beginning of this digital age, it was only possible to connect smartphones and tablets, and yet in recent years we have witnessed a revolution in this area and it is now possible to connect game consoles, televisions and surveillance cameras to the network. In a very simplified way, Internet of Things aims to connect any device to the Internet. According to Gartner, by the year 2020 there will be more than 26 billion devices connected to the network. At home, this concept aims to make life easier for people, but its application will also have an impact on the business world. In today’s article, we’ll cover the main concepts related to the Internet of Things!

Real-time Marketing

With Internet of Things it is possible to collect data about consumers in real time, anticipating their needs and creating strategies and campaigns that satisfy them, which will bring numerous advantages to companies. Real-time data collection is much more effective than thorough market research and changes the way we work in the business world.

Equipment maintenance

Internet of Things can be used to transmit information about the wear and tear of a company’s equipment, thus helping with maintenance issues and reducing costs related to this issue. It is also possible to recognize faults early in production processes, which allows the problem to be repaired immediately, preventing more serious complications in the future.


The connection of logistics equipment with the Internet of Things helps companies to increase their efficiency in customer service, and it is also possible to deliver faster and increase customer satisfaction. Companies will be able to provide a better service, which will greatly increase customer satisfaction.

Application in Data Center

In industries, the Internet of Things proves to be very useful since it is possible to measure temperature and humidity levels. The sensors are integrated with network and system monitoring tools and, if stipulated values ​​are exceeded, alerts are generated to take corrective actions before there are significant losses.

Greater security care

Companies need to ensure that shared information between devices connected to the network remains secure and with so many devices connected simultaneously, the need for security is even greater than before. Companies will thus need to find professionals capable of securing this security, which will result in more effective management and greater protection of all information. The end result will be a more conscious company about the need to protect your information.


The Internet of Things applications are endless and every day new discoveries are made in this area. The world is changing and companies need to change with it so they are not outdated. The future is mobile and connected and we have to be “connected” to follow everything that goes on in the business world.

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