Understand the relationship between data masking and information security

Understand the relationship between data masking and information security

At a time when the new general data protection regulation is just over two months away, companies need to know how best to protect their data and ensure that their information is safeguarded. Data masking is a technique that protects sensitive information. In today’s article, let’s talk about the relationship between data masking and information security!

But after all, what is data masking?

Data masking aims at creating a structurally identical but not equal version of data. This technique creates a database with fictitious but realistic information that can be used for testing and training purposes. Data masking solutions offer a variety of sophisticated scrambling techniques to protect sensitive data, irreversibly replacing them with data that is not real, while maintaining the referential integrity of the database.

How does data masking make information secure?

Software that allows data masking, such as Datapeers, allows access to data without the exposure of private information. This solution ensures the highest levels of security and the highest level of performance. No business rule is damaged due to the extensive data masking library.

Previously, the work of data masking had to be developed manually, which consumed many resources and many hours of work. In addition, the likelihood of human error was very high. With software that does this work, an entire system can be masked in just a few hours, because the runtime is greatly reduced. Thus, in addition to gaining advantages in terms of resource savings, there is also the advantage of ensuring that no errors occur and private data is not exposed.

With data masking techniques information can be used in application testing, analysis and reporting of data and by companies outside the organization. Sensitive information is protected against possible internal and external attacks. In addition, data masking helps companies comply with data protection laws and avoid the large fines that the regulations contemplate.

Finally, data masking techniques help companies to have a positive image in their audiences. A company that ensures that private information is kept confidential will gain consumer confidence more quickly, which will ultimately earn brand loyalty.


Datapeers is born as a response to the needs of the market. For organizations to be effectively protected, it is critical that they implement corporate strategies to ensure the confidentiality of their information. Technological evolution has transformed the value of data that are today the most important assets of any organization, because it is through the data that managers analyze the behavior of consumers and make important decisions for the future of companies. Get to know Datapeers and get started today to protect your information!

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