10 facts you need to know about GDPR
GDPR came into force a year ago, and at the moment there is a general state of apathy regarding this new regulation. It easily goes unnoticed that the GDPR has emerged to boost opportunities, to review and enforce data protection policies. There has not been a very significant attention and adherence on the part of the organizations to this new legal obligation, which is a mistake, because despite the lack of interest that companies demonstrate, fines have already been imposed in Europe due to legal violations of the GDPR. In today’s article, we’ll give you 10 facts you need to know about GDPR!
GDPR: marketing opportunity or the end of digital communication?
Since the announcement of its arrival the new General Regulation on Data Protection (GDPR) has caused controversy. Its application is not yet very clear for all companies, which creates some confusion and fears about its implementation. Most companies look at GDRP as an enemy of digital communication, but there are others who can see a marketing opportunity here that can help them grow. In today’s article, we will find out if the GDPR is a marketing opportunity or if it is the opposite: the end of digital communication!
How can email marketing survive the RGPD?
Email marketing is one of the most commonly used channels for companies to communicate with their target audience. Although good marketing practices tell us that we can only send information to potential customers who have asked for that, the reality is that many companies don’t follow this practice and send information to databases purchased or provided by other organizations. With the entry into force of the new General Regulation on Data Protection, companies will have to be much more careful. Let’s address in this article the impact that the new data protection law has on email marketing!
