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Data Centralization: find what it is and its Importance

Customer relationship management is essential in today’s competitive marketplace. Winning a new customer can cost up to 5 times more than keeping current customers, so it is vital to know customers well and their needs. The customer’s data storage, when done correctly, allows us to know the profile of the client-type and define strategies to nurture the existing relationship. In today’s article, we will talk about data centralization and explain why it is so important in today’s marketplace!

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