Customer relationship management is essential in today’s competitive marketplace. Winning a new customer can cost up to 5 times more than keeping current customers, so it is vital to know customers well and their needs. The customer’s data storage, when done correctly, allows us to know the profile of the client-type and define strategies to nurture the existing relationship. In today’s article, we will talk about data centralization and explain why it is so important in today’s marketplace!
It is essential to analize data in order to make the best possible decisions. The data must be organized so that we can provide relevant information about the actual state of the business, because only then we will be able to decide consciously. Companies are currently experiencing difficulties in organizing and structuring data as there is more and more information (the so-called Big Data) and managers don’t always know how to deal with it. In today’s article we leave you some essential tips for optimizing the results of your business through a correct data management!