“I was fined for violating GDPR. What should I do?”
The GDPR is already in place and has already begun to make its first “victims”. Many people doubted the existence of large fines, but the truth is that several European companies were fined due to legal failures. Among the main causes of fines are the following: undue access to data by an excessive number of users, breach of data integrity and confidentiality due to lack of preventive measures and inability to ensure the technical implementation of previous measures. Companies that are fined for failure to comply with the new legislation have a long way to go to regain the trust of their customers and other stakeholders. In today’s article, we leave some tips for getting back on the heels of a GDPR fine!
Overview of 2018: everything that has changed throughout the year in the security industry
The end of the year is approaching and it is time to make a review about everything that happened this year. The business security industry has brought a lot of buzz this year and it’s important to look at what has changed over the last few months so we can be prepared to receive 2019! In today’s article, we cover everything that has changed throughout the year in the security industry.
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How to treat sensitive personal data?
Companies are now more aware of the need to protect the personal data of customers and vendors with whom they work. In addition to the increased risk of computer attacks today, new data protection laws have added to this need to protect sensitive data. The GDPR has been in force since May in the European Union and Brazil is preparing to receive a new data protection law very similar to European legislation (Brazilian law is known as LGPD). Increasingly, companies need to treat their personal data correctly, failing to see their information exposed and, above all, to escape the large fines that the regulation applies to violators. In today’s article, we leave you important tips for dealing with sensitive personal data!
How is Facebook receiving GDPR?
The social network Facebook has been the subject of numerous criticisms due to the case of Cambridge Analytics and the unauthorized access to data of more than 50 million profiles that were used to create a software that supposedly influences the results of referendums and elections . At a time when information privacy is one of the most talked about subjects, let’s see how Facebook is preparing to receive the new General Regulation on Data Protection (GDPR)!
Digital Marketing and GDPR: find the main changes
The General Regulation on Data Protection takes effect on May 25. This new law brings changes that will have a great impact on the life of companies, especially at the level of digital marketing. Citizens are better protected by this new legislation and companies need to adapt to avoid risking defaults and suffering heavy fines from the GDPR. In today’s article, we talked about the key changes GDPR brings to the digital marketing arena!
The impact of the new data protection law for loyalty cards
The new data protection law comes into force in May and there are many changes that companies will have to adapt. A very important area today is the loyalty cards, used by a large number of commercial establishments and aims to collect as many customer data as possible, in order to draw up a marketing strategy. In today’s article, we will address the impact of the new data protection law for loyalty cards!
10 steps to successfully implement GDPR
Tic, tac, tic, tac: the clock doesn’t stop and the new General Regulation of Data Protection (GDPR) is right there! Companies must be prepared to receive the new law accordingly and ensure that they comply with all legal requirements, otherwise they will suffer the heavy fines that the new law contemplates. In today’s article, we’ve given you 10 steps to successfully implement GDPR!
4 Tricks to extract value from Big Data
“Big Data” is a fashionable term. More than understanding this concept, which is nothing more than the large amount of unstructured data existing in companies, it is necessary to know how to extract value from the information that is generated daily in companies. Organizations are now aware of this need, but they are not always able to take advantage of the real value of the data. In today’s article, we’ll cover 4 essential tricks to extract value from Big Data!
Data masking: what it is and why your company should do it
Data are the most important assets of companies today because it is through them that managers extract information about customers and the market in order to make the best decisions. Never before has there been an awareness that it is necessary and fundamental to protect information. Data masking is a technique that many companies are already using because it allows unauthorized data to remain secure and confidential. This tool is a growing need especially in the companies that generate a great volume of data (Big Data). In today’s article we will talk about data masking and explain why your company should start using this feature today!
