How can fake news be harmful to your business?
In recent times, the term “fake news” has become part of our day-to-day life. Fake news is created to attract audiences by getting people to click on the links. The goal is to increase revenue through ads. Fake news is also used for its own benefit and to deconstruct ideas rooted in the population. The term “fake news” gained fame during the United States presidential election, but its performance goes far beyond politics. Companies like PepsiCo have seen their reputation threatened due to the spread of fake news. In an age when information travels so quickly, it is very important that companies also protect themselves from this threat. In today’s article, we leave you some tips for not being a victim of fake news and for not taking the risk of seeing your company name “damaged” by this new threat! Read More
