People must have control over their personal data and must understand the legal framework of digital businesses. This is because, unfortunately, users’ personal data are often illegally captured, which can compromise their privacy. This whole scenario led to the creation of the General Data Protection Regulation (GDPR) for the European Union, which came into force in May 2018, and now Brazil is preparing to adjust to the new law, very similar to the one that already exists in the Europe. After more than eight years of debates in civil society, Law 13.709 / 2018, the Brazilian Data Protection Law, arrives. The legislation (LGPD) was enacted on August 14, 2018 and is expected to come into effect, definitely, this year. In today’s article, we will know the main points of this legislation.
The holder of the data is the person that the law aims to protect and is the carrier of “personal data that are subject to treatment”, so that legal entities of a collective nature are excluded from the scope of the new law: this law is exclusively to protect people.
The concept of data processing is very important in this legislation and is defined as “any operation carried out with personal data, such as collecting, producing, receiving, classifying, using, accessing, reproducing, transmitting, archiving, storage, disposal, evaluation or control of information, modification, communication, transfer, diffusion or extraction”. This context is very broad and applies to all data processing operations carried out by an individual or collective person, both in the public sector and in the private sector. In order for the law to apply, this data processing must be carried out in Brazilian territory. In the case of foreign citizens, personal data are subject to the new law when they are collected in Brazil and when their treatment is intended to provide goods or services in Brazil.
Citizens will be able to require companies to delete their personal data, whenever requested by users. The new regulation allows the personal data of each citizen to be destroyed at his request.
Citizens may require companies to send their personal data in a format that allows them to be sent to another company, facilitating their migration and making it simpler to change service provision. Whenever a citizen changes banks or a television service provider, he or she will not have to provide his/her personal data again, as they can be easily migrated from one company to another.
Citizens will have full information about how companies treat their data, how they store it, how long they store it and with whom they share their information. The new law applies to all activities involving the use of personal data, including treatment over the internet.
Businesses and organizations have a duty to notify the competent authority in situations which put individuals at risk and to communicate to the citizen concerned all high-risk violations as quickly as possible so that appropriate action can be taken. In case of data leaks, the company must inform the competent authority (National Data Protection Authority, an indirect public administration body linked to the Ministry of Justice), which will be responsible for monitoring, implementing and enforcing the law , within a “reasonable period”.
In case of data leakage or any other violation of the law, fines may reach 2% of the billing, with a limit of R $50 million, and may also imply the suspension of the company’s activities.