GDPR vs LGPD: the similarities and diferences

It is likely that you have heard of LGPD or GDPR, and even know the main purpose of the regulation. However, despite having the same basic concept, they also have some differences that you should know, especially if you are operating simultaneously in the European and Brazilian markets.

To help you, we briefly clarify the main SIMILARITIES AND DIFFERENCES between the two regulations.

DescriptionGeneral Data Protection Regulation  General Data Protection Law
Date of entry into force May 25, 2018 August 20, 2020  
WhereEuropean Union  Brazil
Who overseesCNPD (National Data Protection Commission) ANPD (National Data Protection Authority)  
Main Concepts  • Protection of Personal Data (name, email …) • Regulates consumers’ rights and duties of companies regarding data collection and processing • Determines the concept of sensitive personal data  
User guarantees  • More Privacy • Stricter control over your personal information • Greater transparency  
Security MeansThe data must be encrypted and masked in databasesGuidance for keeping data safe (each company defines how to protect it)  
  International ApplicationCompanies that collect, store and use EU citizen data must match the GDPR  • Companies that collect, store and use data from Brazilian citizens must comply with the LGPD • Companies in Brazil that have their business in the EU must adopt the 2 standards
Data Portability  • The holder is entitled to require that his data be transferred to another service provider • The holder must be informed about all transitions / portabilities to which his data is subject.
Data leakage  • Must be reported within 72 hours after being detected • The consumer must be informed  • Must be reported shortly after being detected • The consumer must be informed
Consent to obtain data  • Explicit consent • You may have to demonstrate to the authorities how you got permission from the holder  • Holder consent is not required
  Exceptions• Execution of a public policy provided for by law • Compliance with a legal obligation • Conducting studies through research bodies • Protection of a citizen’s credit • Preserving a citizen’s life and physical integrity


Data security is an increasingly important issue in the future of companies, so it is essential to find solutions that prevent a possible breach. One of the most efficient ways to prevent it is to ensure that sensitive data is masked through a consistent, controlled and compatible solution with the organization’s entire information system.

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Big Data: Why use this technology

Do you know what Big Data is? And do you know how this technology can help your business? If your answer is no, you should continue reading this article.

Big Data Analytics is the process of collecting, organizing and analyzing large sets of digital data in order to discover patterns and useful information. Big Data allows, through mathematical algorithms, to show patterns, correlations, trends and consumer preferences. The crossing or correlation of these data can help companies, whatever their size, in order to identify the most relevant data and behavioral patterns for the organization’s decisions.
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Cybersecurity investment

Global market investment in cybersecurity has increasedand it is estimated that throughout 2020, it will grow up to 5.6% according to data from the Canalys studyThe investment is expected to reach 43.1 billion dollars in network security servicesendpoints, web, e-mails, vulnerabilities and security analysis.  36% of expenditures correspond to maintaining network security. This widespread increase was a consequence of the increase in remote work and the need for companies to remain competitive. 

Investing in cybersecurity allows you to ward off virtual threats and therefore protect your company and customers financially. Whenever customers realize that they are putting their data at risk, they will consequently lose their confidence. 
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GDPR: Main features and how to avoid fines

Two years after the enactment of GDPR in the European Union, we hereby recover its main characteristics. The General Data Protection Regulation (GDPR), Regulation (EU) 2016/679 of the European Parliament and of the Council, of 27 April 2016, presents a single set of rules relating to the protection of individuals with regard to the processing of personal data and the free movement of such data. 

This regulation began to be enforced on 25 May 2018, and applies to companies that are established or operate within the European Union.  This law came about mainly due to the impulse of electronic commerce, with the aim of protecting and guaranteeing a higher level of security for European consumers in this digital environment. The new regulation defines how companies and public entities collect and process their customers’ personal data. 
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Having a technology that allows companies to handle the huge amount of data created daily can have several advantages. In today’s article, we present some methods to keep your data untouchable.
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The digital age has brought numerous challenges due to the complexity of network relationships that current information systems provide. Today’s IT environments are exposed to several vulnerabilities, be it communication, storage or human error. Nowadays, it is essential to know how to deal with computer attacks and possible data exposure. Information security faces new and unexpected challenges every day. How to overcome them? That’s what we’ll find out in this article!

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