Big Data: Why use this technology

Do you know what Big Data is? And do you know how this technology can help your business? If your answer is no, you should continue reading this article.

Big Data Analytics is the process of collecting, organizing and analyzing large sets of digital data in order to discover patterns and useful information. Big Data allows, through mathematical algorithms, to show patterns, correlations, trends and consumer preferences. The crossing or correlation of these data can help companies, whatever their size, in order to identify the most relevant data and behavioral patterns for the organization’s decisions.

Below we present you the benefits of this technology, and how they can be very useful in practice for any business.


Big Data Analytics allows you to access data that you would hardly find on your company’s network, and the effort of trying to find it represents a source of inefficiency. All of this data will be cataloged, reducing time and increasing transparency and clarity. Sophisticated information obtained through Big Data can enable your business to minimize risks and learn valuable information in your company’s strategy.


With the accumulation and constant creation of digital data, Big Data allows you to collect the most accurate and detailed information on each aspect of the company. Information such as employee inventories or scheduling is automatically collected and stored data that will be available in seconds, increasing your company’s performance.


Knowing your consumer and meeting your tastes is something that any business can achieve. Big Data allows for a closer segmentation of the consumer and therefore the creation of more personalized and targeted products and services.


The data collected and processed by this means allows business managers to use science instead of intuition, to ensure the path of companies, basing decisions on facts, standards and correlations about customer behavior.


The algorithms allow you to produce objective and clear forecasts of your business sales, through patterns and correlations of insight.


Customers and prospets have in common one aspect that is very relevant to your business: information about what they think about it. Your company has this information in e-mails, survey responses, interviews or meetings, which become valuable information in the evaluation of your customer and in the way you should approach it. This information may be difficult to process for a common mortal, but for Big Data it becomes a simple task to gather and analyze this information.


The perception of errors in real time allows companies to mitigate future problems and be able to safeguard the business against unnecessary stops.

These are some of the benefits for your business to grow with Big Data. What are you waiting for to join the digital transformation?

Cybersecurity investment

Global market investment in cybersecurity has increasedand it is estimated that throughout 2020, it will grow up to 5.6% according to data from the Canalys studyThe investment is expected to reach 43.1 billion dollars in network security servicesendpoints, web, e-mails, vulnerabilities and security analysis.  36% of expenditures correspond to maintaining network security. This widespread increase was a consequence of the increase in remote work and the need for companies to remain competitive. 

Investing in cybersecurity allows you to ward off virtual threats and therefore protect your company and customers financially. Whenever customers realize that they are putting their data at risk, they will consequently lose their confidence. 

Discover 4 reasons why you should invest in cybersecurity: 


Only users or systems with permission can read and manipulate certain sensitive information. Maintaining access control allows data to not be vulnerable to malicious software or hackers.  Maintaining confidentiality through data encryption is one of the most secure and effective techniques. Even if there is a data leak, hackers will not be able to decode the extracted information. 


Keeping information from being modified by third parties is essential. When data is changed by third parties, they are no longer reliable, undermining all the credibility of their information systems. 


Sharing, exchanging data and documents via the cloud is something that significantly increases the teams’ productivity. Investing in the cloud allows people, wherever they are, to stay active through the internet. For teams to focus on the essential, companies can create filters that block access to any page that has no connection with the work environment, creating a greater focus on the tasks to be performed. 

Targeted Attacks 

Many of the attacks on the Internet are directed at certain targets. Hackers are well aware of how they should act to reach their targets, and social networks and email are a very common vehicle for spreading malicious links. 

To be able to target a particular company, hackers first exploit the weaknesses of their network of partners and contacts, thus looking for a weak point that makes their entry possible. 

GDPR: Main features and how to avoid fines

Two years after the enactment of GDPR in the European Union, we hereby recover its main characteristics. The General Data Protection Regulation (GDPR), Regulation (EU) 2016/679 of the European Parliament and of the Council, of 27 April 2016, presents a single set of rules relating to the protection of individuals with regard to the processing of personal data and the free movement of such data. 

This regulation began to be enforced on 25 May 2018, and applies to companies that are established or operate within the European Union.  This law came about mainly due to the impulse of electronic commerce, with the aim of protecting and guaranteeing a higher level of security for European consumers in this digital environment. The new regulation defines how companies and public entities collect and process their customers’ personal data. 

Main topics to remember about the GDPR: 

  • Covers all organizations that provide services or products to EU residents, whether or not they are based in the EU and even if the services they provide are free of charge. 
  • Penalties for non-compliance with the RPGD rules imply fines of up to € 20 million or 4% of the annual sales volume. 
  • It is not possible for minors under 16 to give their consent to the processing of their personal data on online services, thus requiring parental consent. 
  • If there is a leak of personal data, the company will have to notify the competent authorities, within 72 hours after the breach is detected (unless it is unlikely to result in a risk to the rights and freedoms of individuals). They must also notify the individuals affected by the data breach regarding the possibility of unauthorized access to their information. 
  • Implementation of techniques within the organization that comply with data security in terms of system confidentiality, integrity, availability and resilience. 
  • It covers any activity, regardless of its size, including the direct responsibility of subcontractors. This includes any organization that collects and / or manipulates data from European citizens regardless of their location. 
  • The definition of personal data started to include location data and electronic identifiers, customer addresses, purchase histories, access, e-mail addresses, IP’s, employee information. 
  • Companies will have to control the collection and processing of data, in addition to having to obtain explicit authorization from consumers for the processing of their data. 


Having a technology that allows companies to handle the huge amount of data created daily can have several advantages. In today’s article, we present some methods to keep your data untouchable.

Store in the cloud

The use of the Cloud not only reduces costs, by eliminating the need of expensive, complex and some times obsolete insfrastuctures such as data centres, but also allows for unlimited and extremely secure storage. By using cloud storage you will have the advantage of any collaborator being able to access the documents through a internet enabled device.

Assess the risks

I tis importante to assess the risks that you may incur and implemente preventive mesures within the company. For exemple, when limiting the use of removable equipments to transport information, you will reduce the possibility of malicious software entry.

Invest in a antivírus

Protecting the devices with a good antivírus is essential. A free version will not guarantee a full protection, thus being recommended the pruchase of a license. An antivírus may be fundamental for data safe keeping, however you will not be able to protect them against all possible attacks that may occur, such as the ones happening through suspect links. We advise an always updated antivírus to reduce the risk.

Define rules and level of protection

When levels of protection and access are defined to diferente folders or archives, the data security level will increase. Planning the organization structures and the business functioning will make the permissions segmentations not to impair the daily activity of the collaborators.

Have a good backup policy

By defining a regular backup policy in your company you will guarantee that your data is always protected. This is the best way in case of na acidental system failure, avoiding losses to the activity.


Coronavirus and computer attacks: learn how to protect your network

Hackers take advantage of the weakest moments to launch computer scams and steal data. Digital threats have been immense in recent weeks, as those responsible for them take advantage of people’s concerns about the new coronavirus or Covid-19. There are many people looking for information about the disease and hackers take advantage of this to send messages with fake news. In this way, they spread a series of malware, created with the aim of stealing information, whether corporate or personal. Here are 5 tips to protect yourself from computer attacks this season!

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How to protect your company’s information in the coronavirus outbreak?

The coronavirus began to be reported in late 2019. It has reached almost 200 countries worldwide and has been causing fatalities all over the place. We live in a time of pandemic and not only will our health be affected, but the “health” of companies will also be threatened. A large number of organizations have adopted homeoffice as a way to protect their employees and prevent the spread of the disease. In an era when we all have to be more aware of protection, it is essential not to neglect the security of the data we deal with on a daily basis. In today’s article, we’ll see how we can protect information in the coronavirus outbreak!

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Find out how to apply the 3 pillars of information security in your company

Information security refers to the union of tools, strategies and policies that guarantee the protection and integrity of information. The pillars of information security support the structure of the solutions, methods and tools to ensure that data remains secure and private. Integrity, confidentiality and availability are the pillars of the security of any company. We will then see how we can apply each one of them in your company!

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How to overcome current information security challenges?

The digital age has brought numerous challenges due to the complexity of network relationships that current information systems provide. Today’s IT environments are exposed to several vulnerabilities, be it communication, storage or human error. Nowadays, it is essential to know how to deal with computer attacks and possible data exposure. Information security faces new and unexpected challenges every day. How to overcome them? That’s what we’ll find out in this article!

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5 Tips for keeping your databases secure

Currently, we live connected. We access social media several times a day, read e-mails all the time, put our bank details on the web so we can make online purchases, among many other actions. All of them, regardless of the care we take, can bring risks to organizations. Basic precautions such as configuring antivirus or “getting away” from suspicious links are not enough in this age when our data is so exposed. And, never before as now, information has been so important for companies. Theft of confidential data can even sentence a business to its bankruptcy. For this reason, we have prepared an article with 5 tips to keep your databases secure!

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LGPD: What does the new Brazilian data protection law say?

People must have control over their personal data and must understand the legal framework of digital businesses. This is because, unfortunately, users’ personal data are often illegally captured, which can compromise their privacy. This whole scenario led to the creation of the General Data Protection Regulation (GDPR) for the European Union, which came into force in May 2018, and now Brazil is preparing to adjust to the new law, very similar to the one that already exists in the Europe. After more than eight years of debates in civil society, Law 13.709 / 2018, the Brazilian Data Protection Law, arrives. The legislation (LGPD) was enacted on August 14, 2018 and is expected to come into effect, definitely, this year. In today’s article, we will know the main points of this legislation.

Concepts of the new law

The holder of the data is the person that the law aims to protect and is the carrier of “personal data that are subject to treatment”, so that legal entities of a collective nature are excluded from the scope of the new law: this law is exclusively to protect people.

The concept of data processing is very important in this legislation and is defined as “any operation carried out with personal data, such as collecting, producing, receiving, classifying, using, accessing, reproducing, transmitting, archiving, storage, disposal, evaluation or control of information, modification, communication, transfer, diffusion or extraction”. This context is very broad and applies to all data processing operations carried out by an individual or collective person, both in the public sector and in the private sector. In order for the law to apply, this data processing must be carried out in Brazilian territory. In the case of foreign citizens, personal data are subject to the new law when they are collected in Brazil and when their treatment is intended to provide goods or services in Brazil.

What will change in practice?

Obligation to delete data when required by the user

Citizens will be able to require companies to delete their personal data, whenever requested by users. The new regulation allows the personal data of each citizen to be destroyed at his request.

Data portability

Citizens may require companies to send their personal data in a format that allows them to be sent to another company, facilitating their migration and making it simpler to change service provision. Whenever a citizen changes banks or a television service provider, he or she will not have to provide his/her personal data again, as they can be easily migrated from one company to another.

Need for express user authorization

Citizens will have full information about how companies treat their data, how they store it, how long they store it and with whom they share their information. The new law applies to all activities involving the use of personal data, including treatment over the internet.

Obligation to notify in case of violation of personal data

Businesses and organizations have a duty to notify the competent authority in situations which put individuals at risk and to communicate to the citizen concerned all high-risk violations as quickly as possible so that appropriate action can be taken. In case of data leaks, the company must inform the competent authority (National Data Protection Authority, an indirect public administration body linked to the Ministry of Justice), which will be responsible for monitoring, implementing and enforcing the law , within a “reasonable period”.

What happens in case of default?

In case of data leakage or any other violation of the law, fines may reach 2% of the billing, with a limit of R $50 million, and may also imply the suspension of the company’s activities.