Data masking: what it is and why your company should do it

Data masking: what it is and why your company should do it

Data are the most important assets of companies today because it is through them that managers extract information about customers and the market in order to make the best decisions. Never before has there been an awareness that it is necessary and fundamental to protect information. Data masking is a technique that many companies are already using because it allows unauthorized data to remain secure and confidential. This tool is a growing need especially in the companies that generate a great volume of data (Big Data). In today’s article we will talk about data masking and explain why your company should start using this feature today!

But after all, what is data masking?

Data masking has the main purpose of protecting confidential data against unauthorized access. In practice, data masking tools create a version similar to the original data in terms of structure but without revealing its true information. In fact, its original format remains unchanged but the data presented is fictitious. Masked data can be used in test and auditing environments, not compromising the result of the analysis, but always ensuring the confidentiality of sensitive information. A manual process to protect data consumes a lot of time and human resources so the best option is to use tools that do the process automatically, such as Datapeers.

Why should I mask my company data?

The main reason and the one that should be the focus of your performance as a manager is the enhanced security of the data. With data masking you can use sensitive data in test environments and ensure that confidential information remains unabated. This masked information may be used for marketing and auditing purposes, as well as for analyzes of consumer behavior and market trends.

By masking the data, it will convey an image of concern and responsibility for third-party data, which will please your current and future customers. With the wave of information about the need to protect data, consumers themselves are more concerned about the security of information they share and if they know that your business meets all legal requirements, they will become loyal to your brand and will pass a positive message about you!

Another very important factor is the new data protection regulation, which will become mandatory in May 2018. This new law obliges companies to pay special attention to how they treat their customers’ data and in case of non-compliance the fines will be very high. Thus, data masking helps companies comply with the new law and is an essential tool to ensure that information is not lost.

Find out everything you need to know about the new data regulation. Download our GDPR e-book and get started today to protect your business!


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