Find how data protection can become a competitive advantage

Find how data protection can become a competitive advantage

Does Privacy Data Protection Create Value? Because there is no consensual and unambiguous answer to this question, there are still many companies that don’t devote the attention that data protection needs, jeopardizing the confidentiality of the information they generate on a daily basis, as well as the confidential data of their customers and other stakeholders. Data protection regulations, such as the new GDPR that came into effect on May 25, are good opportunities to look at security with a more responsible and closer view of the attention that this topic deserves. The truth is that data protection can become a real competitive advantage and in today’s article we will address this issue to eliminate all doubts related to this topic!

Effective response to unexpected situations

When companies are concerned about protecting their data, they can effectively respond to security-related issues by acting on a policy of proactivity. Disaster recovery solutions (for example, through a product such as RAAS) are essential tools to ensure that data is not lost even in extreme disaster situations. Avoiding data loss and ensuring that there is always a way to recover information is an advantage over competitors, especially in this age when data and information are the most valuable asset of any business.

Teams more aware of the importance of security

When a company invests in data protection, it is essential that they train employees so they realize the importance of ensuring that no private data is exposed. We live in an age of mobility, where it is possible to work through any device and from anywhere in the world. Mobility brings with it new security challenges and it is essential to have the support of our employees in this mission to protect private information. Collaborators who are aware of the need to protect data are a real advantage over our competitors.

Correct processes from the beginning

The new general rules on data protection require explicit consent for the processing of user data and requires clear communication of what is to be done with the data. So the marketing area wins out, since all your processes are right from the start and it becomes easier to know the contacts that are in the database. This concern with data security also allows for a more selected and more adequate database for the business area of ​​companies.

Increased awareness in data processing

The data is of no use if we don’t know what we need to do with them. It is essential to define the key metrics for analysis and to evaluate often whether the metrics we are analyzing still make sense to the business. Today, business happens at a very dynamic pace and this causes constant change. Analyzing data effectively allows us to offer a better customer service because we will be more aware of what they really need. When companies really care about data, it’s easier to guide the company’s performance.