Nowadays, information is the most important resource in companies and more and more there is a greater investment and a greater concern to obtain reliable information. However, there are still many companies that do not give this issue the importance they should and ultimately lose fundamental data that are generated daily. The amount of data generated in a day-to-day business is vast and it becomes tricky to deal with so much information. Analytical intelligence has a crucial role to play and it is on this topic that today’s article focuses.
Analytical Intelligence is the process of analyzing data that will be used in strategic business planning. This analysis consists of the transformation of raw data into knowledge. Analytical intelligence is the new way of managing business and aims to make better decisions, based on extensive data analysis. Over the course of a day, companies generate information through emails, messages, phone calls, reports, invoices, website visits, social media interactions, among many other things. The data are all mixed and presented grossly and don’t serve to guide managers in their decisions. Analytical intelligence intends to present all of this data in an orderly and objective way, so that it can be an important tool when it’s time for making decisions.
Having knowledge is synonymous with having power and managers are gaining more awareness about it. Once a company has their customers’ data organized and ready to be consulted, it becomes much easier to act in accordance with the wishes and needs of customers and potential customers. Thus, analytical intelligence can be very useful for business in the following points: