Analytical Intelligence: Predicting Customer Desires and Improving Sales

Analytical Intelligence: Predicting Customer Desires and Improving Sales

Nowadays, information is the most important resource in companies and more and more there is a greater investment and a greater concern to obtain reliable information. However, there are still many companies that do not give this issue the importance they should and ultimately lose fundamental data that are generated daily. The amount of data generated in a day-to-day business is vast and it becomes tricky to deal with so much information. Analytical intelligence has a crucial role to play and it is on this topic that today’s article focuses.

What is analytical intelligence?

Analytical Intelligence is the process of analyzing data that will be used in strategic business planning. This analysis consists of the transformation of raw data into knowledge. Analytical intelligence is the new way of managing business and aims to make better decisions, based on extensive data analysis. Over the course of a day, companies generate information through emails, messages, phone calls, reports, invoices, website visits, social media interactions, among many other things. The data are all mixed and presented grossly and don’t serve to guide managers in their decisions. Analytical intelligence intends to present all of this data in an orderly and objective way, so that it can be an important tool when it’s time for making decisions.

How can analytical intelligence help my business?

Having knowledge is synonymous with having power and managers are gaining more awareness about it. Once a company has their customers’ data organized and ready to be consulted, it becomes much easier to act in accordance with the wishes and needs of customers and potential customers. Thus, analytical intelligence can be very useful for business in the following points:

  • Identification of customer demand: for example, an increased demand for a product over a given period of time. It is possible to launch a marketing campaign immediately and ensure that there is enough product in stock to respond to all customers;
  • Improve customer service: it is possible to obtain the customer satisfaction index for some area of ​​the business, in order to develop strategies that solve any problems;
  • Knowing the needs of customers: through the various channels of communication with the company, it is possible to know what activities are being developed to communicate and to perceive which means of communication bring a greater return to the company;
  • Knowledge about competition and the market: analytical intelligence also provides for the analysis of external information to the company, specifically on competition. It is very important to have up-to-date and reliable data on this sector so that we can predict the actions of our competitors and act immediately so that we are always one step ahead.

Being smart in business helps companies predict the future and make the right decisions to make bigger profits. Analytical intelligence is a current need of managers, who are looking for innovative and effective solutions for their decision-making. There is no doubt that we are in the information age and we have to know how to make the most of it!

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