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How Big Data transforms every sector of your business

The correct treatment of data in companies proves to be one of the greatest opportunities in the world today. The data analytics area creates value across all sectors of an organization and enables better customer service. The volume of data has grown at an amazing rate in recent times. If we stop in the street to observe the behavior of people, we easily realize that the human being is increasingly connected and that generates, whether through sending e-mails, surveys or publications in social media, a huge amount of data all the days. But how does this “boom” of data generated impact on every sector of your business?

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The most effective types of encryption for your business

Information protection is one of the most important issues in companies. Failure to protect data can compromise a company’s entire business, so it is imperative that you take the necessary steps to ensure that no confidential information is lost. Encryption is a set of techniques used to protect information so that only authorized persons can access it. The word cryptography derives from the Greek, in which crypto means hidden and graph means writing. In a very simple way, we can say that cryptography means hidden writing. The encryption techniques transform the data into codes, preventing them from being read by unauthorised persons. Only those who have the “key” of the file can perform the reading of the information. In today’s article, we’ll cover the most effective types of encryption for your business!

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Key Opportunities Created by Big Data

Big Data is a term that is already part of everyday business. Big Data defines the immeasurable volume of data (structured or not) that impact business in your day-to-day life. Much more important than the amount of data that is generated daily is what companies can effectively do with this data in order to increase the quality of their performance. According to IBM, there are now three times more devices connected to the Internet than people in the World. This data is more than enough proof of the amount of information that is generated every minute, which is a challenge for companies. But how can they take advantage of the data generated daily? In this article we will talk about the main opportunities created by the big data.

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How to avoid the GDPR fines?

GDPR has arrived and brings huge changes to how companies need to deal with the personal data of their customers and other stakeholders. The portability of data, the right to forgetfulness and the obligation (or not) of the existence of a general data protection officer are some of the main changes that the legislation brings. However, one of the major concerns of companies is related to the large fines that the law provides for offenders. The new GDPR focuses heavily on enforcement and penalties, through the application of high fines for offenders. In cases of minor breaches it may reach 10 million euros or 2% of the global turnover of the group in which the company operates and in the worst cases may reach 20 million euros or 4% of world turnover. So it is essential to know how to avoid the fines of the GDPR!

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Top 5 series for true technology lovers

Watching a series is a time to relax, but it can also be a time to learn. Technological innovations don’t cease to emerge and so content producers are dedicated to writing scripts focused on technology and how it can help (or complicate) our lives. There are mandatory series for true tech fans and in today’s article we highlight the top 5 series that you should watch!

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The security challenges that artificial intelligence brings to your business

We are in a new era: we are currently in the age of artificial intelligence and there is no escape from it. Brian Krzanich, CEO of Intel, even assures that all companies will be affected by this new technology. The truth is that given the technological developments we are seeing, if companies don’t adapt to the current situation, they will easily be replaced by their competitors. If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life. This new technology brings immense advantages to companies, especially in marketing and in the relationship with the consumer. However, not all are advantages and there are security challenges that artificial intelligence brings to companies. In today’s article, let’s talk about the key challenges!

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How Encryption Can Help Save Your Business

Data security is imperative for any business, and more and more companies need tools and strategies to protect their sensitive data. Computer attacks are becoming more and more sophisticated, so that responsible people for information security are always alert and have a proactive attitude to security. Files containing important and confidential information must be encrypted in order to ensure that only authorized persons can access the information. In today’s article, we’ll explain to you how encryption can help save your business!

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Find how data protection can become a competitive advantage

Does Privacy Data Protection Create Value? Because there is no consensual and unambiguous answer to this question, there are still many companies that don’t devote the attention that data protection needs, jeopardizing the confidentiality of the information they generate on a daily basis, as well as the confidential data of their customers and other stakeholders. Data protection regulations, such as the new GDPR that came into effect on May 25, are good opportunities to look at security with a more responsible and closer view of the attention that this topic deserves. The truth is that data protection can become a real competitive advantage and in today’s article we will address this issue to eliminate all doubts related to this topic!

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Can GDPR and Marketing be good friends?

GDPR has arrived and the doubts surrounding its application are still more than many. However, the answer to the question “GDPR and Marketing can be good friends” is affirmative. The new general data protection regulation aims to solve your current contact problems, which may be future clients of your company. In today’s article, we will present a few cases where we can prove that the GDPR has come to be a good ally of Marketing and not to be an enemy, as many companies think!

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What the dark web can teach us about information security

Dark web is a portion of the World Wide Web known for being used by black market visitors. It’s a set of encrypted networks that are hidden from the “normal” and visible Internet. Dark web sites are not found through search engines or via the link in a normal browser. The dark web is very appealing to criminals, since the domain and origins of information are disguised. This dark side of the Internet contains 7500 terabytes of data, a frighteningly higher value than the 19 terabytes that the visible Internet saves. This is a conducive environment for data theft and for cyber crimes, so we have a lot to learn from this medium. So, today we will address the main lessons that the dark web can teach us about information security.

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