Blog

The Importance of Data Management for Decision Making

Business is composed of internal and external variables that directly impact the definition of strategies. The better the understanding of the data, the greater the impact on the decisions made. Data management, in particular Big Data, is of great importance for increasing business productivity. In today’s article, we address the importance of data management for decision making!

Read More

Best practices in managing customer data

The relationship with the customer is increasingly important for companies, as consumers are becoming more demanding and informed and it becomes increasingly difficult to surprise and please them. Good customer management allows you to offer products and services more targeted to the real needs of consumers, which will certainly increase theirr satisfaction and loyalty to the brand. In today’s article, we address best practices in customer data management!

Read More

What is the difference between ERP and a performance tool?

Nowadays, it is possible to find different tools that are extremely important when it comes to making office routine more efficient, producing more, and even measuring the performance of your company’s staff. Each one plays its part and to know what they do, learn the difference between ERP and a performance tool.To do so, check out this article the following topics

  • Difference between ERP and a performance tool;
  • What does an ERP software do?
  • What does a performance tool do?
  • What is the importance of technological tools.

Read More

Find the relationship between data intelligence and productivity

Companies produce data every day. In the competitive market of today, it is indispensable to save time in the execution of the processes and that is why more and more companies use data management programs that perform the most diverse tasks. Using data wisely makes your company more competitive and productive. In today’s article, we talk about the relationship between data intelligence and productivity.

Read More

Are you prepared for GDPR?

GDPR is the theme of the moment. On 25 May, the new regulation that protects the personal data of citizens of the European Union comes into force on a compulsory basis. The main changes in this law to the current law are related to the right to forgetfulness, the right to portability of data and changes in consent to the authorization of data processing by citizens. In today’s article we will address the changes that GDPR will bring to your company!

Read More

5 mistakes to avoid when backing up data

Data are increasingly important to companies and must be addressed as best they can so they can provide the outputs needed for decision-making. Backup is one of the key measures of information protection, since it ensures that the data is secure and protected even in cases of problems with machines and computer attacks. However, backups are not always managed in the best way and in today’s article we will present 5 errors to avoid when backing up data!

Read More

Analytical Intelligence: Predicting Customer Desires and Improving Sales

Nowadays, information is the most important resource in companies and more and more there is a greater investment and a greater concern to obtain reliable information. However, there are still many companies that do not give this issue the importance they should and ultimately lose fundamental data that are generated daily. The amount of data generated in a day-to-day business is vast and it becomes tricky to deal with so much information. Analytical intelligence has a crucial role to play and it is on this topic that today’s article focuses.

Read More

5 Free tools to protect your data

Data protection is mandatory on these days. More than ever, privacy threats exist and it is vital that you take steps to prevent your information from being exposed to third parties. It’s true that sophisticated data protection programs come at a cost, but there are free tools that help you protect your information. In today’s article, we’ve covered 5 free tools to protect your data!

Read More

Get to know the 4 types of Data Analytics and find how to use them in your business

It is no longer surprising that companies deal with a large amount of data, which makes it difficult to analyze them and consequently make decisions. It is now necessary to cross-reference data from a variety of data sources, gain insights, and analyze consumer and market information. In today’s article, we’ll cover the 4 types of Data Analytics that you can (and should) use in your business!

Read More

Data Centralization: find what it is and its Importance

Customer relationship management is essential in today’s competitive marketplace. Winning a new customer can cost up to 5 times more than keeping current customers, so it is vital to know customers well and their needs. The customer’s data storage, when done correctly, allows us to know the profile of the client-type and define strategies to nurture the existing relationship. In today’s article, we will talk about data centralization and explain why it is so important in today’s marketplace!

Read More