Can GDPR and Marketing be good friends?

GDPR has arrived and the doubts surrounding its application are still more than many. However, the answer to the question “GDPR and Marketing can be good friends” is affirmative. The new general data protection regulation aims to solve your current contact problems, which may be future clients of your company. In today’s article, we will present a few cases where we can prove that the GDPR has come to be a good ally of Marketing and not to be an enemy, as many companies think!

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What the dark web can teach us about information security

Dark web is a portion of the World Wide Web known for being used by black market visitors. It’s a set of encrypted networks that are hidden from the “normal” and visible Internet. Dark web sites are not found through search engines or via the link in a normal browser. The dark web is very appealing to criminals, since the domain and origins of information are disguised. This dark side of the Internet contains 7500 terabytes of data, a frighteningly higher value than the 19 terabytes that the visible Internet saves. This is a conducive environment for data theft and for cyber crimes, so we have a lot to learn from this medium. So, today we will address the main lessons that the dark web can teach us about information security.

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The 7 Deadly Sins of Corporate Security

Data security is very important for business success as more and more consumers and other stakeholders are concerned about the privacy of the information they provide to businesses. Ensuring the confidentiality of business data is a daily struggle in companies and employees need to be aware of the importance of information security. There are still many security holes that lead to data loss and consequent monetary losses. Let’s talk about the 7 Deadly Sins of Corporate Security!

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Disastrous consequences of lack of data security

Data security is imperative for any business, and more and more companies need tools and strategies to protect their sensitive data. Computer attacks are becoming more and more sophisticated, so that those responsible for information security are always alert and have a proactive attitude to security. When data security fails, the consequences for a company can be disastrous, leading to its end. In today’s article, we talked about the main consequences of lack of data security!

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How to ensure privacy on social networks?

More and more companies use the various social networks to communicate with their customers and potential customers. It is very common to see big brands investing in advertising on Facebook and Instagram and depending on the area of ​​activity. many companies also use Twitter, Pinterest and Linkedin. In a time when data privacy is the most talked topic for marketers, it is essential to know how to ensure corporate privacy on social networks. See our tips below! Read More

Mobile Security: Top Tips for Protecting Information

The business world is increasingly mobile and there is no denying it. Nowadays, we can work from anywhere, as long as we have a computer or mobile device and access to the Internet. This new era of technology and mobility brings new challenges, particularly in terms of information security. Business data is transferred more easily from device to device and steps need to be taken to ensure its safety. In today’s article, we leave the top tips for protecting information on mobile!

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5 Tips to Make an Infallible Data Analysis

Companies generate more and more data in their daily lives, but more important than quantity is the ability to analyze the information generated. There is currently more than 5 times more information than in 1987, and one of the biggest challenges for companies is to analyze data effectively so they can make decisions on the basis of reliable facts. It is not always easy to deal with so much information and finding the best tactics for data analysis can be a very difficult task. In today’s article, we’ve put together 5 tips for doing a foolproof data analysis!

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What to do in case of private data breach?

The new General Regulation on Data Protection takes effect in a few days. The new legislation provides for heavy fines for infringements and one of the main concerns of companies is related to possible private data breaches. Companies are increasingly concerned about the security of their customers ‘and vendors’ private data as security threats have increased in number and efficiency. But after all, what to do in case of private data breach?

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How to Protect Your Information on VPN Connections

A VPN network is a virtual private network that transmits encrypted data as it navigates from one point to another in the Web world. Connecting through VPN enables the user to browse websites securely and privately. VPN connections are increasingly used as they allow remote access to local files and is a safe way to browse through public Wi-Fi networks. In this article, we will give you some tips to protect your information on VPN connection!

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How can email marketing survive the RGPD?

Email marketing is one of the most commonly used channels for companies to communicate with their target audience. Although good marketing practices tell us that we can only send information to potential customers who have asked for that, the reality is that many companies don’t follow this practice and send information to databases purchased or provided by other organizations. With the entry into force of the new General Regulation on Data Protection, companies will have to be much more careful. Let’s address in this article the impact that the new data protection law has on email marketing!

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