Tag Archive google analytics e rgpd

How to apply GDPR in Google Analytics?

Google Analytics is one of the tools most used by marketers, since it allows analyzing and understanding the behavior of website visitors. However, with the entry into force of the GDPR many questions have arisen regarding the legitimacy of continued use of this tool. Google Analytics uses visitor data, so you need to be careful not to break the law. In today’s article, we’ll explain how to apply GDPR in Google Analytics.

Read More