Category Archive Blog

The General Data Protection Law (LGPD) in Brazil

By Marcelo Carvalho, DATAPEERS commercial in Brazil

The LGPD (Law No. 13.709, of 08/14/2018) entered into force in Brazil on September 18, 2020 and with this we became part of a select group of countries that have specific legislation for the protection of personal data of its citizens.

The main goals of the LGPD are:
• Ensure the right to privacy and protection of users’ personal data through transparent and secure practices, guaranteeing the fundamental rights of Brazilians;
• Establish clear rules regarding the processing of personal data;
• Promote competition and free economic activity with data portability;
• Strengthen the security of legal relationships and the holder’s trust in the processing of personal data;

LGPD compliance is not an option. A company that does not comply with security regulations is subject to a fine of up to 2% of its revenue and amounts that reach R$50 million, and may have its activities suspended by the National Data Protection Authority.

The Importance of Data Anonymization and DATAPEERS

The General Law for the Protection of Personal Data mentions anonymized data, which is that which originally was related to a person, but which went through stages that ensured its unlinking from that person. If data is masked, then LGPD will not apply to it. It is noteworthy that a data is only considered effectively anonymized if it does not allow, via technical and other means, to reconstruct the path to “discover” who the owner of the data was – if in any way the identification occurs, then it is not fact, anonymized data is pseudonymized data and will then be subject to the LGPD.

According to specialists, masked data are essential for the growth of artificial intelligence, the internet of things, machine learning, smart cities, behavior analysis, among others. They also indicate that, whenever possible, a public or private organization performs the anonymization of personal data, as this improves information security in the organization and thus generates more trust in its services and for its audiences.

DATAPEERS is an innovative and automated solution that allows data anonymization and masking and helps companies comply with the privacy requirements of their data, increasing the quality of software development, testing and certification processes, ensuring greater flexibility and protection of information that sometimes needs to be shared with customers, suppliers and service providers.

DATAPEERS ensures that sensitive data is replaced with new anonymized data and that new data is secure and consistent based on the originals.

Big Data: Why use this technology

Do you know what Big Data is? And do you know how this technology can help your business? If your answer is no, you should continue reading this article.

Big Data Analytics is the process of collecting, organizing and analyzing large sets of digital data in order to discover patterns and useful information. Big Data allows, through mathematical algorithms, to show patterns, correlations, trends and consumer preferences. The crossing or correlation of these data can help companies, whatever their size, in order to identify the most relevant data and behavioral patterns for the organization’s decisions.
Read More

How to handle private data effectively?

Data privacy remains one of the biggest concerns for companies. Increasingly, there is a need to ensure that information shared by customers, suppliers and partners remains private and secure. Another point that increases the need for greater information protection is the increased number and sophistication of attacks and hackers, who can easily access a system and clone or erase all information. In this article, we will understand how we can handle private data effectively.

Read More

7 films about the world of technology

A true fan of the technology world is looking for information on this subject everywhere. And movies are great for getting to know new realities and to internalize concepts. So, we’ve put together 7 films that depict the world of technology and that all fans of this area should watch!

Read More

10 facts you need to know about GDPR

GDPR came into force a year ago, and at the moment there is a general state of apathy regarding this new regulation. It easily goes unnoticed that the GDPR has emerged to boost opportunities, to review and enforce data protection policies. There has not been a very significant attention and adherence on the part of the organizations to this new legal obligation, which is a mistake, because despite the lack of interest that companies demonstrate, fines have already been imposed in Europe due to legal violations of the GDPR. In today’s article, we’ll give you 10 facts you need to know about GDPR!

Read More

How can email marketing survive the RGPD?

Email marketing is one of the most commonly used channels for companies to communicate with their target audience. Although good marketing practices tell us that we can only send information to potential customers who have asked for that, the reality is that many companies don’t follow this practice and send information to databases purchased or provided by other organizations. With the entry into force of the new General Regulation on Data Protection, companies will have to be much more careful. Let’s address in this article the impact that the new data protection law has on email marketing!

Read More

Data Loss in Business: What to Do to Minimize Impact?

As far as data loss is concerned, prevention is always the best solution. More than ever, business information is very valuable because it is through the data they have that companies can analyze their audience, define marketing campaigns and guide the entire business strategy. However, there are more and more threats to information security, so it is essential to devise strategies to minimize the impact in case of data loss in companies. In today’s article, we mentioned some ways to minimize the damage caused by data loss!

Read More

4 Tricks to extract value from Big Data

“Big Data” is a fashionable term. More than understanding this concept, which is nothing more than the large amount of unstructured data existing in companies, it is necessary to know how to extract value from the information that is generated daily in companies. Organizations are now aware of this need, but they are not always able to take advantage of the real value of the data. In today’s article, we’ll cover 4 essential tricks to extract value from Big Data!

Read More

The Best Tips for Surviving Computer Attacks

Computer Attacks: How to Fight Them

It is increasingly difficult to ensure the security of information in companies as computer attacks are becoming more sophisticated and the ways to attack a company’s computer system are increasingly varied. However, there are practices that, if well applied, help to prevent hacker attacks or at least minimize their impacts. In today’s article we present the 5 best tips for surviving computer attacks!

Read More