What to do to avoid digital pitfalls?
There is more and more news of digital attacks and data loss. Hackers are stronger than ever and investing in digital security is essential. The evolution of the internet has altered society’s spending habits, so thousands of monetary transactions are now being made every minute of passing. Brands build their heritage based on digital data and information, and it is critical that this data is safe and secure. In today’s article, we leave you some tips to avoid digital pitfalls!
The importance of database security in enterprises
We are currently living in the information age. This is already a universal truth and more and more information becomes the most important asset of any company. It is essential that a company’s database receives special attention so as to ensure that it remains inviolable. In today’s business scenario, the proper use of solutions for data storage and recovery is a critical factor for the success (or not) of companies. In today’s article, we talk about the importance of database security in companies!
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GDPR: marketing opportunity or the end of digital communication?
Since the announcement of its arrival the new General Regulation on Data Protection (GDPR) has caused controversy. Its application is not yet very clear for all companies, which creates some confusion and fears about its implementation. Most companies look at GDRP as an enemy of digital communication, but there are others who can see a marketing opportunity here that can help them grow. In today’s article, we will find out if the GDPR is a marketing opportunity or if it is the opposite: the end of digital communication!
How can email marketing survive the RGPD?
Email marketing is one of the most commonly used channels for companies to communicate with their target audience. Although good marketing practices tell us that we can only send information to potential customers who have asked for that, the reality is that many companies don’t follow this practice and send information to databases purchased or provided by other organizations. With the entry into force of the new General Regulation on Data Protection, companies will have to be much more careful. Let’s address in this article the impact that the new data protection law has on email marketing!
