GDPR has arrived and the doubts surrounding its application are still more than many. However, the answer to the question “GDPR and Marketing can be good friends” is affirmative. The new general data protection regulation aims to solve your current contact problems, which may be future clients of your company. In today’s article, we will present a few cases where we can prove that the GDPR has come to be a good ally of Marketing and not to be an enemy, as many companies think!
What does my data masking solution need to have?
Data are the most important assets of companies today because it is through them that managers extract information about customers and the market in order to make the best decisions. Never before has there been an awareness that it is necessary and fundamental to protect information. Data masking is a technique that many companies are already using because it allows unauthorized data to remain secure and confidential. This tool is a growing need especially in the companies that generate a great volume of data (Big Data). Nowadays it is very important that companies protect their data in all stages of work, since the data is generated until the moment it is released. Data masking solutions allow data to be protected as long as they are being worked on in test environments until they are stored. Data masking creates a structurally identical version of the database, but it is exchanged for realistic but fictitious data. This makes the data protected and kept confidential. In today’s article, we’ll cover all the features that a data masking solution needs to have!
How to avoid the GDPR fines?
GDPR has arrived and brings huge changes to how companies need to deal with the personal data of their customers and other stakeholders. The portability of data, the right to forgetfulness and the obligation (or not) of the existence of a general data protection officer are some of the main changes that the legislation brings. However, one of the major concerns of companies is related to the large fines that the law provides for offenders. The new GDPR focuses heavily on enforcement and penalties, through the application of high fines for offenders. In cases of minor breaches it may reach 10 million euros or 2% of the global turnover of the group in which the company operates and in the worst cases may reach 20 million euros or 4% of world turnover. So it is essential to know how to avoid the fines of the GDPR!
Are you prepared for GDPR?
GDPR is the theme of the moment. On 25 May, the new regulation that protects the personal data of citizens of the European Union comes into force on a compulsory basis. The main changes in this law to the current law are related to the right to forgetfulness, the right to portability of data and changes in consent to the authorization of data processing by citizens. In today’s article we will address the changes that GDPR will bring to your company!
Datapeers and the new data protection law
In May 2016, it was published a general regulation about Data Protection in the official Journal of the European Union. This new regulation revokes the current legislation on the protection of personal data, published in 1995, when internet access was not yet widespread.
The main objective of this regulation is to protect the privacy of citizens, and to ensure the free movement of personal data in the European Union. This new regulation aims to find answers to the challenges posed by the technological evolution that has happened in recent years.
