GDPR has arrived and the doubts surrounding its application are still more than many. However, the answer to the question “GDPR and Marketing can be good friends” is affirmative. The new general data protection regulation aims to solve your current contact problems, which may be future clients of your company. In today’s article, we will present a few cases where we can prove that the GDPR has come to be a good ally of Marketing and not to be an enemy, as many companies think!
Find how data protection can become a competitive advantage
Does Privacy Data Protection Create Value? Because there is no consensual and unambiguous answer to this question, there are still many companies that don’t devote the attention that data protection needs, jeopardizing the confidentiality of the information they generate on a daily basis, as well as the confidential data of their customers and other stakeholders. Data protection regulations, such as the new GDPR that came into effect on May 25, are good opportunities to look at security with a more responsible and closer view of the attention that this topic deserves. The truth is that data protection can become a real competitive advantage and in today’s article we will address this issue to eliminate all doubts related to this topic!
Disastrous consequences of lack of data security
Data security is imperative for any business, and more and more companies need tools and strategies to protect their sensitive data. Computer attacks are becoming more and more sophisticated, so that those responsible for information security are always alert and have a proactive attitude to security. When data security fails, the consequences for a company can be disastrous, leading to its end. In today’s article, we talked about the main consequences of lack of data security!
How is Facebook receiving GDPR?
The social network Facebook has been the subject of numerous criticisms due to the case of Cambridge Analytics and the unauthorized access to data of more than 50 million profiles that were used to create a software that supposedly influences the results of referendums and elections . At a time when information privacy is one of the most talked about subjects, let’s see how Facebook is preparing to receive the new General Regulation on Data Protection (GDPR)!
Digital Marketing and GDPR: find the main changes
The General Regulation on Data Protection takes effect on May 25. This new law brings changes that will have a great impact on the life of companies, especially at the level of digital marketing. Citizens are better protected by this new legislation and companies need to adapt to avoid risking defaults and suffering heavy fines from the GDPR. In today’s article, we talked about the key changes GDPR brings to the digital marketing arena!
GDPR Glossary: all the terms you need to know
The new GDPR – General Regulation on Data Protection – was published on May 4, 2016 and becomes mandatory on May 25, 2018. This new regulation aims to guarantee the privacy and confidentiality of data of the citizens of the European Union. Here are some of the most important terms and their meaning, so that you can receive the new Regulation accordingly.
What changes with the arrival of the GDPR?
May 25, 2018 will be very important for companies, as it is the day on which the new general data protection regulation comes into force with mandatory character. Companies need to be prepared to receive the new law accordingly; otherwise, they will be victims of the heavy fines that the new regulation contemplates. So, this is the time to answer the question: but what, after all, changes with the arrival of the GDPR?
The impact of the new data protection law for loyalty cards
The new data protection law comes into force in May and there are many changes that companies will have to adapt. A very important area today is the loyalty cards, used by a large number of commercial establishments and aims to collect as many customer data as possible, in order to draw up a marketing strategy. In today’s article, we will address the impact of the new data protection law for loyalty cards!
10 steps to successfully implement GDPR
Tic, tac, tic, tac: the clock doesn’t stop and the new General Regulation of Data Protection (GDPR) is right there! Companies must be prepared to receive the new law accordingly and ensure that they comply with all legal requirements, otherwise they will suffer the heavy fines that the new law contemplates. In today’s article, we’ve given you 10 steps to successfully implement GDPR!
Are you prepared for GDPR?
GDPR is the theme of the moment. On 25 May, the new regulation that protects the personal data of citizens of the European Union comes into force on a compulsory basis. The main changes in this law to the current law are related to the right to forgetfulness, the right to portability of data and changes in consent to the authorization of data processing by citizens. In today’s article we will address the changes that GDPR will bring to your company!
